Entrepreneurs don’t have a marketing problem, they have a belief problem
If you feel overwhelmed by branding and marketing your business, you’re not alone. Even though I run a marketing shop, there are days when I find marketing to be a soul-sucking, money-gulping and time-wasting minefield, mired in complexity, empty promises and poor results. These are the days that I ask (｢๑•₃•)｢ ʷʱʸ?. Those are the […]
South African government is confusing its brand
On Thursday, April 9, the president of South Africa, Mr. Cyril Ramaphosa announced that we would be locked down for an additional 14 days until the end of May. I watched part of his speech on YouTube. I went to the president’s Twitter account to see what the reaction to the news would be and […]
Expert Positioning
Expert positioning is no more nor less than a game of perceptions. And the strongest perception becomes the enduring legacy. “Nice car, but aren’t you sponsored by Ford?” Six years ago, when I auditioned for the part of the presenter in a series of ads, it passed through my mind that I might be making a […]
Brand You
John Cheese, Eldrick Irwin Estevez, Jennifer Anastassakis and Ralph Lifshitz needed to stand out above the crowd and create a strong distinct personal brand. They didn’t start working even harder at their craft. All they did was change their names, shift our perception and create a destiny for themselves. They understood that by branding themselves […]