BNI 30 Seconds, 16 November – Hell Hath No Fury
16 November 2022 – Every week, each BNI member has 30 seconds to tell a story about his or her business. This is mine for the week. “Hell hath no fury like a woman scorned.” Most people don’t know what precedes that quote. Awesome copywriters have facts like that burnt into their memory. Good copywriters […]
How to write sales letters that convert, even if you suck at writing.
Have you ever looked at your business and thought that it would be further along than it is now? I was there in 2007. I left a secure job and decided to start my knowledge sharing business as a speaker, coach, trainer and consultant. You may remember that in 2008 the sub-prime mortgage meltdown pretty […]
The Vacuum
The Vacuum You’ve heard the idiom, “Nature abhors a vacuum”. It’s spot on. As soon as one thought is gone, another takes its place. As soon as a beggar leaves his corner, another one replaces him. As soon as one habit goes, another takes its place. So, in essence, wherever there’s a hole, nature will […]
A tale of two copywriters
I wrote a short play for your enjoyment and decided to turn it into a LinkedIn profile too. ♂ Ernest ⚲ Beckett ♂ I was sneaking a whiskey into my coffee at the office canteen when a young copywriter I’d seen in the corridors of Digital Dudes (a monstrosity of a name, I know) sat […]