On the face of it, there’s no difference between customer and client as definitions go.

According to most dictionaries the word customer and client are interchangeable. They both buy products or services from your organisation.

However, in terms of doing the best for your customer, it may be an idea to change your definition for long-term results.

What if the difference between customer and client could change the attitude of your sales professionals.

What if ‘customer’ meant someone who buys a product or service and a ‘client’ meant someone who’s under your protection?

Wouldn’t that change the dynamic and humanise the transaction?

Surely if someone is under your protection it brings out your nobler motives? Now you’re vested in the clients success.

If you’re invested in your client you’re sure to go the extra mile to make sure your client succeeds, wouldn’t you?

Think about the difference between a customer and client so that you can change the way you deal with those you serve.

The nuanced shift may make a big difference to your key account strategy and your bottom line because you’ll be able to retain and grow your client base.