When I write a LinkedIn profile, there’s quite a bit that goes into it before I put pen to paper. I send out a questionnaire (you’re welcome to use it to get your LinkedIn profile on track) to clarify the client’s contribution, interview the client and her clients. 

The idea is to get a feel for her. I try to tease out the exact words that will describe her and find out how others see her. I’m building a profile so that I really get the essence of her.

Once I’ve done this, I craft a piece that I believe captures how she appears to her ideal customer and how she can show up in the world.

Here’s where the problem comes in, however. She’s bewildered by the feedback. She can’t believe how positively her clients speak about her, she can’t see the value they see in her, and she can’t see her real contribution to the world.

That’s when my real work begins. I have to show her how she can grow into her profile. I have to convince her how she can be that person. 

In essence, I have to help her clarify her contribution to the world.

What’s your view of your place in the world? You don’t need me to tell you what a difference you are making to the world. Just by being alive, sentient and contributing, you are creating your magnum opus. 

{{contact.first_name}}, you are the creator’s greatest work. You are valuable. You have purpose. That you are still here is an indication that you are not done, you still have great work to do.

Wake up, grow up and show up because you are needed now, more than ever before.

• Wake up to the fact that you are magnificent.
• Grow up and realise that there is a place at the table for you and that you don’t have to feed off the scraps.
• Show up as pure potential every day … make something of this amazing journey you’re on.

You’re the job.