[Substitute ‘speaker’ for your profession].

This post could also have been titled: Is SEO Dead? (Maybe the SEO gurus can weigh in here).

I don’t know about you, but I’m getting less and less enquiries off my website. Five years ago, I would get around four a month, now I’m lucky if I get one every two months.

I relied totally on my SEO abilities to get my website seen, and it worked, until it didn’t. In my space (sales optimisation), the keyword ‘sales training’ gets around 120 searches a month, down from 400+ years ago. With more than 50 ‘sales trainers’ vying for a valuable clickthrough, there’s not much chance of most people getting business.

Why are the searches less? I can’t say, but I can guess. AI! More people are typing their searches into ChatGPT and other AI tools, and not searching the web. I’m doing it, and I’m getting more accurate information almost instantly.

I thought I’d type this into ChatGPT: Who is a great copywriter in South Africa? My professional speaking colleague and friend Tiffany Markman was the only one to come up.

Why? Because she is a prolific and consistent content creator, and has been creating interesting and relevant content for years.

So, should you be a better writer (and a more prolific one) than a speaker [your profession]? Damn straight… if you want to feature on AI, and attract more queries, that is.

Go on, type in your question about your field into https://chatgpt.com/. If you’re not there, then you have work to do: Create content, and lots of it.

🍰 ⋆ 🍧 🎀 𝒯𝒾𝒻𝒻𝒶𝓃𝓎 𝑀𝒶𝓇𝓀𝓂𝒶𝓃 𝓌𝒶𝓈 𝓃🌸𝓉 𝒽𝓊𝓇𝓉 𝒾𝓃 𝓉𝒽𝑒 𝓌𝓇𝒾𝓉𝒾𝓃𝑔 ☯𝒻 𝓉𝒽𝒾𝓈 𝒶𝓇𝓉𝒾𝒸𝓁𝑒. 🎀 🍧 ⋆ 🍰

The image is an AI-generated pop art version of Tiffany Markman from one of her posts on LinkedIn.

If you’re looking for sales training in South Africa, reach out to me. See, I’m putting ‘sales training’ in as a keyword to see if I can attract AI and search engines. Let’s see if it works.