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Brand You

John Cheese, Eldrick Irwin Estevez, Jennifer Anastassakis and Ralph Lifshitz needed to stand out above the crowd and create a strong distinct personal brand. They didn’t start working even harder at their craft. All they did was change their names, shift our perception and create a destiny for themselves. They understood that by branding themselves […]

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Heart Brain

My dad was a minister of religion and preached in the Cape in the 1950s. Believe it or not, he had groupies following him around. Ok, not as many as the Rolling Stones would have had, but enough to be noticed. I asked him, "What is it that attracted all these females to you?" His […]

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A Message to Garcia

This is one of my favourite pieces when it comes to getting my sales teams to raise their game. A MESSAGE TO GARCIA  – ELBERT HUBBARD In all this Cuban business there is one man stands out on the horizon of my memory like Mars at perihelion. When war broke out between Spain and the […]

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The Devil’s in the Detail

You’ve wowed your prospect. There’s a connection that could see you closing a deal. You’re in the zone. This one is in the bag. Ever had that feeling and then you lose the deal? In my experience many deals falls apart at the end-game. When it comes to the proposal stage. The proposal document is […]

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Article marketing can boost your business

Whether you run a business totally online, or you operate a brick-and-mortar business and have a supplemental website, you need to implement article marketing. If you aren’t marketing your business with articles, you’re missing a huge chunk of the marketing pie. Let me give you a few reasons why. Reason #1: Article marketing is free. […]

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First Impressions as fast as thought

Clothing retailer, Markham fascinates me. It went on this massive branding exercise. After all was said and done, it changed its name from Markhams to Markham. Dropping the S must have been a huge creative stretch. And, a year or so down the line,  the old logo “Markhams” still  crops up. Well in Klerksdorp and […]

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